Visual Identity & Integrated Book Campaign
The Soul Riders trilogy, inspired by the characters and world of Star Stable Online, has been translated into ten languages. Through the Read Write Unite campaign, Star Stable Entertainment aimed to promote the trilogy while fostering community engagement with challenges and activities designed to inspire players to read and create their own stories.
The Soul Riders trilogy, inspired by the characters and world of Star Stable Online, has been translated into ten languages. Through the Read Write Unite campaign, Star Stable Entertainment aimed to promote the trilogy while fostering community engagement with challenges and activities designed to inspire players to read and create their own stories.
For this campaign, I conceptualized and designed a versatile toolkit featuring assets and key visuals tailored for paid ads and social media. The goal was to craft a campaign identity distinct from Star Stable’s core branding while retaining its essence.
The toolkit has been widely used by internal and external teams to create websites, banners, social media content, and a case video, ensuring a consistent and engaging presence across all platforms.
Art Direction & Design:
Sanna Morén
Case Movie & Video Production:
Emma Öst
