Redesign – UX/UI Design
Interrail evokes fond memories of spontaneous European adventures and holds a nostalgic place in many hearts. With climate awareness more critical than ever, this graduation project reimagines Interrail’s visual identity to position it as a sustainable and competitive travel alternative.
Interrail evokes fond memories of spontaneous European adventures and holds a nostalgic place in many hearts. With climate awareness more critical than ever, this graduation project reimagines Interrail’s visual identity to position it as a sustainable and competitive travel alternative.
Drawing inspiration from the sleek design language of airlines, the new branding enhances credibility while staying true to Interrail’s heritage by reviving the classic slogan "By Rail" for campaigns across print and social media. Improved web and booking systems, alongside a new app, make trip planning and management seamless. The result: a modern Interrail that feels accessible, dependable, and like an old friend, refreshed for today’s travelers.
Design:
Sanna Morén
Lisa Öberg
Henrik Jacobsson
Emilia Rathcke
Brobygrafiska, 2019
