Visual Identity & Integrated Campaign
The 10th anniversary of Star Stable Online marked a significant milestone for the game and its vibrant community. To celebrate, a variety of activities and challenges were launched both in-game and across social media platforms.
The 10th anniversary of Star Stable Online marked a significant milestone for the game and its vibrant community. To celebrate, a variety of activities and challenges were launched both in-game and across social media platforms.
My role in this campaign involved conceptualizing and designing a versatile toolkit of assets adaptable for digital and print. The visuals incorporated classic birthday elements—balloons, confetti, and celebratory motifs—enhanced with colors and gradients inspired by Star Stable’s brand identity.
This toolkit was utilized by internal and external teams to create websites, banners, social media content, merchandise, and a case video, ensuring a cohesive and festive experience across all platforms.
Art Direction / Graphic Design:
Sanna Morén
Logodesign:
Emma Sundström
Key Art Illustration:
Marie Beschorner
Casemovie / Video Production:
Emma Öst
