Rauch Ice Tea – Gamer Market Adaptation
Designed a vibrant and engaging packaging series for Rauch’s Ice Tea product, targeting the gaming community. The design embraces a retro pixel art style, incorporating playful icons inspired by classic video games. Each flavor—Lemon, Peach, and Marte—features customized icons and color palettes that reflect its unique characteristics, enhancing visual appeal and shelf presence. The project successfully blends nostalgia with modern branding to resonate with gamers while maintaining product clarity.
Designed a vibrant and engaging packaging series for Rauch’s Ice Tea product, targeting the gaming community. The design embraces a retro pixel art style, incorporating playful icons inspired by classic video games. Each flavor—Lemon, Peach, and Marte—features customized icons and color palettes that reflect its unique characteristics, enhancing visual appeal and shelf presence. The project successfully blends nostalgia with modern branding to resonate with gamers while maintaining product clarity.
Design:
Sanna Morén
Peter Schmidt Group, 2019
